EPISODE 9

Is THC the new IPA?

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About this Episode

Curious as to where cannabis is going? According to Ross Blackley, Director of Sales for Doghouse in Detroit, we just need to look at where alcohol has gone. Just as heavy-duty IPA's have given way to seltzers and pre-mixed cocktails, high potency THC products may be pushed aside in favor of what comes next. Having worked for Bell's Brewery during the craft beer boom before transitioning to cannabis, Ross sees some familiar patterns emerging in the cannabis market.